Did you actually read the article linked? It talks about earnings projections.

Earnings projection have absolutely no value whatsoever in planning the future of your company. Unless the company is about to offer stock, which is rare, these essentially bogus projections serve no value to the company whatsoever.

Why do companies do them? Simple — insiders use them to manipulate the stock price so they, personally, can sell their shares and options. I mean, I’m glad they get to loot their companies — one capitalist destroys many, as they say — but it’s not at all beneficial to the business.

In this crazy times, there is absolutely no reason for a company to be making earnings projections. It doesn’t help design, build, distribute, or sell products.