Here's the thing - rational investors are not going to invest in retail. Oh, I'm sure there is yet one retail success story to come, but basically retail is over - Amazon was in the process of eating that sector before COVID, and now it's just game over.
With the endemic virus, suddenly full automation is now a health issue. But what retail company can afford to do that? Certainly not your mom-and-pop store - but not JC Penny either.
The US government has been putting their finger on the scale in favor of internet businesses for four administrations now. It was never going to end up any other way.
It will be Amazon's boot on a human face, forever.