Of course it's our fault! Can you really only see the world as products and brands?

We're killing the planet for our children. The 100 biggest companies are just giving us what we want - meat, dairy, cars, cruise ships, airplanes, huge houses and more meat.

The top 10% richest humans - you and I are in that 10% - consume over 50% of the world's resources.

The idea that we, the affluent billion with more choice than any humans in history, are also not responsible for own actions is morally bankrupt.

"Voilà, it's someone else's problem, and more, someone who we have no control over! You can't do anything so have another hamburger and turn up the air conditioning."

Sorry - you can't slough off your moral responsibility. "The Earth was already dying from the other guys when I used her a bit more, She could barely have felt anything."

What's your carbon footprint? What have you done to reduce your personal responsibility for this catastrophe? "Everyone else is doing it," is not an adequate argument here!