Tom Ritchford
1 min readFeb 1, 2024

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Well, let's do the math.

Google made over $300 billion in revenue last year. 80% of that is ads or over $240 billion.

Over 40% of internet users use ad blocking - that's pretty amazing but I found this in multiple places.

So the raw advertising money that is at stake here is roughly $100 billion.

Of course, Google only loses some fraction of that money.

I use an ad blocker, and my guess is that they are losing at least 90% of my money, but let's be wildly, unreasonably conservative and say that they only lose 1% of their revenue if someone uses an ad blocker.

That's $1 billion, which would pay for 2000 workers at $500k total cost each a year.

It's my belief that the 90% number would be closer, in which case they could hire 90,000 engineers at $1 million total cost each a year.

Either way, you're off by several orders of magnitude...

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